iHeartRadio Much Music Video Awards | |
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Awarded for | Best in music videos |
Location | Much Headquarters, Toronto, Ontario, Canada |
Country | Canada |
Presented by | Much |
Formerly called |
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First awarded | June 25, 1990 |
Last awarded | August 26, 2018 |
Website | mmva.muchmusic.com[dead link] |
The iHeartRadio Much Music Video Awards were an annual awards show broadcast annually on Much from 1990 to 2018 that honoured the year's best music videos.[1]
Originally debuting in 1990 as the Canadian Music Video Awards,[2] the awards were renamed in 1995 to the MuchMusic Video Awards.[3] In 2016, the show was rebranded under the iHeartRadio banner after Much's parent company, Bell Media, reached a licensing agreement with iHeartMedia.[4] The show's full name was officially dropped in 2018.[5] The 2018 edition would ultimately be the last, amidst the scaling back and eventual discontinuation of all music programming on the channel due to declining ratings.[6]